HNDRD · 2026 · 3D generalist
HNDRD Nitrix Thunder — Technology & Product Campaign
A two-part CGI campaign created for HNDRD’s Nitrix Thunder badminton racket, developed to showcase the product from both a technical and promotional perspective.
2
Campaign parts
2
Technologies covered
Clean & premium
Treatment
Concept & brief
The animation was created for the product launch of the HNDRD NITRIX THUNDER, a powerful performance-focused badminton racket. The videos were designed specifically to showcase the key technologies integrated into the racket, Curve² and Superlight Carbon Fibre, while presenting the product with a clean, premium, and visually striking aesthetic. The overall visual direction focused on highlighting the racket’s construction, technology, and performance-driven character.
Process
The project started with modelling the racket to accurately recreate its form and details, followed by texturing to develop its final material and surface appearance. Once the asset was ready, I moved into the animation phase based on the approved storyboard, creating shots that highlighted the racket and its key technologies. The lighting, composition, and overall visual treatment were kept clean and minimal to complement the product design and give the final animation a polished, premium look.
Delivery
A two-part campaign — one technical, one promotional — delivered as clean, premium product films for the Nitrix Thunder launch.