HNDRD · 2026 · 3D generalist
HNDRD Phenom — ThrustFoam Technology
A technology-focused CGI animation created to showcase the manufacturing process behind HNDRD Phenom’s ThrustFoam technology.
Built from scratch
Environment
Smoke
Simulation
Image sequences
Output
Concept & brief
The animation was created to explain how ThrustFoam, a technology integrated into the Phenom badminton shoe, helps provide greater bounce and responsiveness. The concept was built around revealing how ThrustFoam is manufactured inside a controlled chamber, followed by a side-by-side comparison between a conventional badminton shoe and the Phenom with ThrustFoam. The animation also clearly reveals the exact placement of the ThrustFoam within the shoe, making the technology easy to understand while maintaining a premium, high-impact visual style.
Process
I developed the complete manufacturing environment from scratch, including the chamber setup, pipes, supporting props, and surrounding environment. I also handled the lighting to establish a cinematic and industrial look. The animation was built scene by scene, focusing on the manufacturing process, technology reveal, and product comparison. I created and integrated smoke simulations to add realism and visual impact, then rendered the final shots as image sequences for post-production.
Delivery
A premium, high-impact technology film that makes an internal shoe technology easy to understand, delivered as image sequences for post-production.