LI-NING · 2026 · 3D artist · animation
Li-ning Axforce Ad Campaign
Created for LI-NING based on an AI-generated visual reference, this project involved recreating the reference’s overall visual language and storytelling while developing the animation from scratch. With a 3-day production timeline, the project was a valuable exercise in working under tight deadlines, managing time efficiently, and maintaining quality while working within strict production constraints.
3 days
Deadline
2 days
Animation
Cannonball impact
Concept
Concept & brief
The objective was to create a high-impact advertisement for the Li-Ning Axforce badminton racket, with the visual concept centered around its power-oriented performance. The idea was to show a cannonball forming at the racket head, representing the immense force generated by the racket. The racket then strikes the ground with enough power to create a dramatic impact, visually communicating the strength and explosive performance of the product.
Process
The storyboard was developed with the help of AI, along with an AI-generated video reference that I used as a visual guide for recreating the concept. I was provided with the racket model and had a tight 3-day deadline for the project. I handled the animation and completed the final rendered sequence within 2 days, leaving the final day for editing and sound design. My teammate handled the video edit and sound design, and the completed advertisement was delivered within the 3-day deadline.
Delivery
The completed advertisement was delivered inside the 3-day deadline — animation and final rendered sequence done in two, with the last day given over to edit and sound design.