HNDRD · 2026 · 3D artist · collaboration
HNDRD Nitrix Bullet 80 — Product Animation
A CGI product film for the HNDRD Nitrix Bullet 80, created to showcase its slim shaft design and performance-focused identity through dynamic product visuals.
3
Videos released
~50%
Animation contributed
Film + teaser
Deliverables
Concept & brief
The project was developed as part of the launch campaign for the HNDRD Nitrix Bullet 80 badminton racket, with the creative direction focused on highlighting its slim shaft and performance-oriented design. The main film was created as a collaborative production between my teammate and me and was published as the official product film. Alongside the main film, a date-reveal teaser was created and released ahead of the launch to build anticipation and communicate the product’s release date.
Process
I was responsible for modelling and texturing the racket, followed by contributing to approximately half of the animation for the main product film. The remaining shots and animation were developed collaboratively with my teammate as part of the overall production.
Delivery
Three videos were released: the final published product film, a compilation showcasing the specific shots and animation work I personally contributed, and the date-reveal teaser that went out ahead of the product launch.